PROMOTIONAL PLAN

MedPrint 2007 has been supported by a promotional plan designed to spark up interest in the exhibition. As in the past editions, the promotional activity will focus on direct communication and includes a wide range of tools:

• advertisement on the main trade publications
• Banner online.
• e-Newsletter.
• Direct mail to attract the attention of potential visitors.
• Invitations for potential visitors and relevant opinion leaders.
• Press office.
• PR activity.
• Constantly updated website www.medprint.it.

The press office, active before, during and after the exhibition, has amplified the promotional activities, spreading news about the exhibition and available for all exhibitors to promote new products on display.