Exhibition profile

Following the success won by the previous four editions, MedPrint 2011 addresses the large central and southern Italian printing, publishing and paper converting market. Once again, MedPrint 2011 elected Fiera di Roma as a top-scale exhibition venue for its effectiveness in showcasing exhibitors’ products and services and welcoming industry professionals visiting the exhibition in a highly professional environment.
Rome is highly attractive for central and southern Italian professionals; 45% of Italy’s graphic companies – 10% in Lazio region – and 42% of paper converting companies are concentrated in this area alone. Estimates show that in 2009 these companies invested over 250 million Euros in technology.
In addition to a complete range of technological solutions, MedPrint 2011 introduced a new feature: Digitvision@MedPrint. This area was dedicated to digital technology serving visual promotion and communication and showcased an exhaustive display of solutions highlighting the role of digital technology in boosting company growth (creativity, prepress, prototyping, printing processes and other systems and services for visual communication and promotion).

MedPrint 2011 offered an exhaustive service combining business opportunities with market updates and refresher events. The latter included a wide range of specific initiatives:

the Creativity Day is a perfect habitat for digital art directors. It has been a day entirely dedicated to free seminars, refresher courses, exhibitions and events dealing with all aspects of communication, design and digital art; in addition, all the latest technological advances, useful tips and a lot of fun for all those who always take pleasure in learning and meeting new people. Participants will included professionals, art directors and enthusiasts who are willing to give it a try, make experiments and break all rules; people enrolled were 711.

the Innovation Corner, an open space within the exhibition giving exhibitors the chance to present their new products. An extraordinary showcase open to all visitors who had the opportunity to choose the topics most closely related to their business;

Round table discussions, an agenda of meetings focused on current technological and economic issues organized in harness with Assografici and with primary trade associations. The round table discussions included meetings with the participation of Print Buyers.

MedPrint 2011 targets any professional working in the following fields:

GRAPHIC AND AGENCY SERVICES:
   Communication agencies
   Service, photolithography and photoengraving
   Industrial photography studios
   Graphic studios, advertising agencies

EDITORIAL GRAPHICS:
   Newspapers, periodicals, magazines
   Publishing houses
   Binding and book design firms

COMMERCIAL GRAPHICS:
   Printed advertising
   Posters, large formats, graphic layout
   Promozione personalizzata, direct mail, trans-promo
   Customized promotion, direct mailing, trans-promo
   Printing on promotional items

PRINTING CENTERS, PHOTOCOPY STORES, PHOTO PRINTING

CONVERTING & PAPER CONVERTING

SERVICES

The organizers

MedPrint is an exhibition by Centrexpo SpA, a company organizing shows specialized in graphic arts and converting since 1980. Its name is connected to successful events such as Grafitalia and Converflex Europe.
In 1999 Centrexpo has launched the first edition of MedPrint, bringing know-how and market thrust to central and southern regions. Since 1999, following the partnership with Ipack-Ima Spa, a leading event organizer in the fields of processing and packaging, Centrexpo is one of the most important exhibition organizers in Italy.